STRATEGY
PRODUCT RESEARCH PROCESS
HOLLI DOWNS, PHD
I have four primary goals as a researcher and strategist.
First, I want us to target the right objectives, outcomes, and opportunities as units to measure what matters to our customers.
Then I want to act on user problems, preferences, and priorities for strategic optimization so we can improve journeys holistically and have an opinionated view of how our product(s) should work together.
Next, I want us to proactively structure this data and other tasks, traits, and types to contextualize our measurement meaningfully.
Finally, I want to scale perspectives and insights into institutional wisdom to accelerate the quality and value we deliver by solving the most important problems for our customers and our organization.
